Agonising over your marketing efforts that's not attracting your dream customers?
I get you, though, if you are feeling overwhelmed by the amount of thinking, researching, writing, designing, and compiling you'd have to do.
But please DON'T settle for "I'll just skip this whole brand strategy thing."
YOU CAN'T AFFORD IT.
I've been there. I've seen my team feel helpless trying to write, design, market, sell, and represent my business brands. I had wasted hours and days revising campaigns because they didn't seem to agree with each other. Not having a solid brand strategy will either stop your customers from coming or bring the wrong ones to you. You wouldn't want that.
My team at THE COLLECTIVE ASIA can help you get it done.
Within three weeks, you will have the work done for you through our Brand Strategy Suite. If you think hard about it, it takes a couple of brilliant heads to assemble one. Let me tell you what's involved:
I get you, though, if you are feeling overwhelmed by the amount of thinking, researching, writing, designing, and compiling you'd have to do.
But please DON'T settle for "I'll just skip this whole brand strategy thing."
YOU CAN'T AFFORD IT.
I've been there. I've seen my team feel helpless trying to write, design, market, sell, and represent my business brands. I had wasted hours and days revising campaigns because they didn't seem to agree with each other. Not having a solid brand strategy will either stop your customers from coming or bring the wrong ones to you. You wouldn't want that.
My team at THE COLLECTIVE ASIA can help you get it done.
Within three weeks, you will have the work done for you through our Brand Strategy Suite. If you think hard about it, it takes a couple of brilliant heads to assemble one. Let me tell you what's involved:
1. Auditing your brand.
This is a thorough assessment of the strength of your brand's positioning in the marketplace. We "listen" to your existing customers and their perception of your brand and your internal team. We fill out a scorecard and only then will we know what is missing in your strategy.
(Hire a consultant just for this for $1000 to $6,000)
2. Uncovering your irresistible brand's story.
You have a captivating story. But if this is not communicated in a compelling structure that your audience will remember, they will not understand what you are offering. You may be getting views from your social media posts, opens from your emails, or click on your ads, but they will not convert. We use the StoryBrand structure to write your Value Proposition, One-Liner, and Tagline. These are the same lines you must use in your communications over and over.
(Hire a freelance copywriter for this for $170 to $2500.)
3. Designing or redesigning your memorable logo.
Your logo needs to be memorable. At the same time, it needs to be usable. If your logo is hard to design around, it may need to be revised. Once the base logo is nailed, we'll prepare the various versions of it so you have the correct file type, size, and colour combination for the design you are working on. You shouldn't be editing logos each time you work on material. It's a waste of time.
(Hire a freelance designer for this for $200 to $3,000.)
4. Nail your ultimate customer profile.
There is a ton of thinking that goes into identifying your dream customer. We will identify your dream customer's demographics, psychographics, behaviours, and challenges. We will also provide you with real people examples so you and everyone working on your brand will know exactly who you are serving. You have to be laser sharp about this. You can't be serving everyone, otherwise, you will serve no one.
(Hire a freelance writer for this for $90 to $200.)
5. Create a compelling visual style guide.
Your colour scheme, typography, photography and graphic design style, and website design inspiration should capture the attention of your dream customer. It shouldn't be about what we, founders, find attractive (unless we are the target audience of our brand). Your visual style guide is both art and science. We'll study the psychology of colours and typography that matches your dream customer.
(Hire a freelance designer for $1,300 to $4,000.)
6. Establish your clear brand tone & voice.
Branding is much about the language as it is about the visual. Your choice of words in all your communications needs to activate the feelings of your dream customer. A wrong choice of words can offend the very customers you are trying to reach.
(A freelance writer writing your brand story can throw this in for $100 to $400.)
7. List highly effective keywords.
We will provide search engine-optimised keywords through an effective keyword planning technique. Having this list eliminates a huge chunk of SEO work for you. Branding plays a critical part in optimising your brand for search.
(Hire a freelancer for this for $300 to $900.)
8. Compile 40 brand-aligned premium stock photos.
Our secret to making visuals not look like they are stock photos? Three things:
1. We have subscriptions to multiple stock photo platforms.
2. My team is skilled at identifying photos that match the brand's visual style.
3. We have a unique strategy to search for stock photos with low usage.
This process takes so much time. We'll take care of it since you have things only you can do.
(Unsplash+ subscription is $48/year, not bad. But it takes at least four minutes to find one photo that's not overused and aligns with a brand. That's about three hours of your life if you've got the skills.)
9. Design up to 30 unique social media templates.
We'll set you up for your marketing campaigns and create these templates for your brand. This packet will ease the burden of designing static posts that are still very effective on social when done right.
(Hire a freelance designer for this at $2,700.)
10. Two-hour coaching on brand identity management.
I want to ensure that you and your team implement your brand strategy across the board. I will guide you through my proprietary framework I've used for all three of my business brands and over 50 of my clients to execute your brand strategy that will grow your business.
We are taking in only 11 clients this July 2023 for our BRAND STRATEGY SUITE. Once all booked out, you won't be able to check out, but please email me at hello@joannablanding.com and my team or I will get back to you in 48 hours to see if you're keen to be on our waitlist.
1. Auditing your brand.
This is a thorough assessment of the strength of your brand's positioning in the marketplace. We "listen" to your existing customers and their perception of your brand and your internal team. We fill out a scorecard and only then will we know what is missing in your strategy.
(Hire a consultant just for this for $1000 to $6,000)
2. Uncovering your irresistible brand's story.
You have a captivating story. But if this is not communicated in a compelling structure that your audience will remember, they will not understand what you are offering. You may be getting views from your social media posts, opens from your emails, or click on your ads, but they will not convert. We use the StoryBrand structure to write your Value Proposition, One-Liner, and Tagline. These are the same lines you must use in your communications over and over.
(Hire a freelance copywriter for this for $170 to $2500.)
3. Designing or redesigning your memorable logo.
Your logo needs to be memorable. At the same time, it needs to be usable. If your logo is hard to design around, it may need to be revised. Once the base logo is nailed, we'll prepare the various versions of it so you have the correct file type, size, and colour combination for the design you are working on. You shouldn't be editing logos each time you work on material. It's a waste of time.
(Hire a freelance designer for this for $200 to $3,000.)
4. Nail your ultimate customer profile.
There is a ton of thinking that goes into identifying your dream customer. We will identify your dream customer's demographics, psychographics, behaviours, and challenges. We will also provide you with real people examples so you and everyone working on your brand will know exactly who you are serving. You have to be laser sharp about this. You can't be serving everyone, otherwise, you will serve no one.
(Hire a freelance writer for this for $90 to $200.)
5. Create a compelling visual style guide.
Your colour scheme, typography, photography and graphic design style, and website design inspiration should capture the attention of your dream customer. It shouldn't be about what we, founders, find attractive (unless we are the target audience of our brand). Your visual style guide is both art and science. We'll study the psychology of colours and typography that matches your dream customer.
(Hire a freelance designer for $1,300 to $4,000.)
6. Establish your clear brand tone & voice.
Branding is much about the language as it is about the visual. Your choice of words in all your communications needs to activate the feelings of your dream customer. A wrong choice of words can offend the very customers you are trying to reach.
(A freelance writer writing your brand story can throw this in for $100 to $400.)
7. List highly effective keywords.
We will provide search engine-optimised keywords through an effective keyword planning technique. Having this list eliminates a huge chunk of SEO work for you. Branding plays a critical part in optimising your brand for search.
(Hire a freelancer for this for $300 to $900.)
8. Compile 40 brand-aligned premium stock photos.
Our secret to making visuals not look like they are stock photos? Three things:
1. We have subscriptions to multiple stock photo platforms.
2. My team is skilled at identifying photos that match the brand's visual style.
3. We have a unique strategy to search for stock photos with low usage.
This process takes so much time. We'll take care of it since you have things only you can do.
(Unsplash+ subscription is $48/year, not bad. But it takes at least four minutes to find one photo that's not overused and aligns with a brand. That's about three hours of your life if you've got the skills.)
9. Design up to 30 unique social media templates.
We'll set you up for your marketing campaigns and create these templates for your brand. This packet will ease the burden of designing static posts that are still very effective on social when done right.
(Hire a freelance designer for this at $2,700.)
10. Two-hour coaching on brand identity management.
I want to ensure that you and your team implement your brand strategy across the board. I will guide you through my proprietary framework I've used for all three of my business brands and over 50 of my clients to execute your brand strategy that will grow your business.
We are taking in only 11 clients this July 2023 for our BRAND STRATEGY SUITE. Once all booked out, you won't be able to check out, but please email me at hello@joannablanding.com and my team or I will get back to you in 48 hours to see if you're keen to be on our waitlist.
Here's how our Brand Strategy Suite Has Worked
For Our Clients
"I'm happy I worked on my Brand Strategy with Joanna's team, The Collective Asia. They produced a Brand Guide and branding assets we eventually used for my new website. I and anyone who works with me now have something to easily refer to that's aligned with my business' brand identity."
– Eva Marie Falk of evamariehealthcoach.com
Here's how our Brand Strategy Suite Has Worked
For Our Clients
"I'm happy I worked on my Brand Strategy with Joanna's team, The Collective Asia. They produced a Brand Guide and branding assets we eventually used for my new website. I and anyone who works with me now have something to easily refer to that's aligned with my business' brand identity."
– Eva Marie Falk of evamariehealthcoach.com
Unlock your dream customers.
Unveiling Some Of The Work Of My Talented Team at THE COLLECTIVE ASIA.
Let me answer your questions.
How much is your Brand Strategy Suite? And do I have to pay in full?
We charge USD2,860 or SGD3,862 (we are headquartered in sunny Singapore, thus the currency). Full payment is required before we embark on the work. Please read our sample SLA for the refund policy.
I wonder if this pricing is steep or affordable. Where does your pricing fall?
How much do you value much-needed attraction of customers? How about minimising the cost of friction in campaign development when you don't have a Complete Brand Guide? As a serial entrepreneur, I coach my community about the Premium Investment Mentality. You pay peanuts, and you get monkeys. I scrimped on strategy support in my first four years in business. It was horrible learning when I summed up my missed opportunity costs–this is what I could have earned in those four years if I had just invested in the true experts of the craft! I still do price checks when looking for services I need to outsource, but that's just half the work. The quality and experience I want from the service I invest in can not be measured outright by dollar value. But since I have to be prudent about my spending, like we all should, I put a price tag on the quality and experience I want to have and add that to the overall amount I am willing to pay.
Shopping around for a service provider you can work with for your Brand Strategy? To save you time on research, here are some good ones we've found online. Yes, I don't shy away from recommending our competitors. Looking for a service provider to work with is all about matching our budget and, more importantly, the values and experience we want.
What is your brand strategy principle or framework?
Branding has to sell, and it has to sell to the right people. While we create beautiful visuals, we prioritise potential for conversion over beauty. Moreover, beauty is subjective. The same is true for brand visuals. A brand's website may look very pretty, but if its design doesn't speak to the dream customers, those people won't buy.
Take, for example, Jeremy McGilvre's branding. I personally don't like his colours and the fonts. Many brand designers would find this visual scheme riveting. But guess what, Jeremy's team has done a brilliant job in creating a brand strategy that WORKS for his target audience. He has built an empire online worth millions. That is the goal of our brand strategy.
The next logical move from this Brand Strategy Suite is to work on your Value Ladder. A Value Ladder is your ultimate business plan that is a key piece of your Funnel Strategy that converts those people you attract. You can only convert (make sales) if you are attracting traffic. Your branding is part of your workforce that calls out to your dream customers to come into the gate.
What is the experience like working with your team?
If you purchase the Brand Strategy Suite online on this page (preferred), here's what will happen next:
- You will receive an auto acknowledgement email from me, Joanna Blanding. Please email me at hello@joannablanding.com or message me on LinkedIn if you are still waiting for my email after checking your spam or promotions folders. I would appreciate your patience for a reply from me within 24 hours. If you don't get that reply within that time frame, I'll give you 10% discount.
- You'll get a second email where I introduce a Key Consultant (KC) with you, who will be your main point person. We'll ask you for three date/time options when you and your KC can go on Zoom for the Intro to Brand Strategy Suite. You'll also receive the Service-Level Agreement (SLA) for both of us to sign to ensure any unclear legalities and scope of work are not in our way of creative work.
- You and your KC will get on a Zoom call for the Intro to Brand Strategy Suite, where she will ask about your current branding state and goals. She will present the deliverables as outlined on this page, the timelines, the request for access to any brand assets you already have, and your preferred way of communication. Feel free to ask her anything that can help us support you best during our partnership.
- Our team will start working on your Brand Strategy Suite deliverables. You and your KC will have multiple exchanges for feedback and approvals. I want to make this clear to anyone who is considering working with my team–you will be involved as it is your brand. We will be doing 80% of the work for you, but we can only get as far as the information you provide us of your goals, any customers you've gained so far (if you're an existing business), etc. We make these exchanges as efficient as possible. If you want us to decide on everything (as in take full control and just give you a plan to execute), we can do that too. But that will be another solution and not this Brand Strategy Suite. Email me about our "Done-For-You Business Launch Package."
- We will aim to accomplish this within three weeks. We give it that timeline to ensure we have your attention before you get busy with other things. This intensive period needs about three hours of your time cumulatively for feedback and approvals.
- Once completed, we turn over all deliverables via Google Drive and sign a Closure Report. And you're off to running a business that converts with your fresh brand strategy!
Who do you work with specifically? What industries do you focus on?
We work specifically with mission-minded entrepreneurs who want to create their greatest impact. We don't work with exploitative businesses. We work with not just ethical but impact-creating companies. How do we know this? We ask a few questions during the Intro to Brand Strategy Suite call. If, during our call, either of us thinks and feels it's not the partnership that supports each other's values, we will refund your payment made online. An example of a prospect we decided we won't continue working with after our research has purchased followers for Instagram. Such is against our values. Our brand strategists have an extensive experience in various industries including industrial and F&B B2B, F&B retail, brick & mortar brands, e-commerce, health and wellness, nonprofits, and sustainability firms.
You said on your website that you are a full-suite marketing & admin service provider. How can I access the support of your team for the other stuff I need help with in my business outside of the Brand Strategy Suite?
I love this question because I want business owners to realise they should delegate as much as possible to grow their business, thrive in their relationships, and create their greatest impact. Yes, we are a full-suite marketing & admin service provider. We also support our clients with personal administration. Need to plan your kids' party? We're good at it! I strongly believe that the extent of an entrepreneur's achievements is intrinsically connected to the success of their personal life. So, I've found and trained team members who can serve our clients both at work and in life.
Depending on the number of hours you estimate you'll need for the extra work, we will send you an online payment link to purchase those hours (5 hours, 10 hours, 40 hours, 100 hours).
