I get you, though, if you are feeling overwhelmed by the amount of thinking, researching, writing, designing, and compiling you'd have to do.
But please DON'T settle for "I'll just skip this whole brand strategy thing."
YOU CAN'T AFFORD IT.
I've been there. I've seen my team feel helpless trying to write, design, market, sell, and represent my business brands. I had wasted hours and days revising campaigns because they didn't seem to agree with each other. Not having a solid brand strategy will either stop your customers from coming or bring the wrong ones to you. You wouldn't want that.
My team at THE COLLECTIVE ASIA can help you get it done.
Within three weeks, you will have the work done for you through our Brand Strategy Suite. If you think hard about it, it takes a couple of brilliant heads to assemble one. Let me tell you what's involved:
I get you, though, if you are feeling overwhelmed by the amount of thinking, researching, writing, designing, and compiling you'd have to do.
But please DON'T settle for "I'll just skip this whole brand strategy thing."
YOU CAN'T AFFORD IT.
I've been there. I've seen my team feel helpless trying to write, design, market, sell, and represent my business brands. I had wasted hours and days revising campaigns because they didn't seem to agree with each other. Not having a solid brand strategy will either stop your customers from coming or bring the wrong ones to you. You wouldn't want that.
My team at THE COLLECTIVE ASIA can help you get it done.
Within three weeks, you will have the work done for you through our Brand Strategy Suite. If you think hard about it, it takes a couple of brilliant heads to assemble one. Let me tell you what's involved:
This is a thorough assessment of the strength of your brand's positioning in the marketplace. We "listen" to your existing customers and your internal team's perception of your brand. We fill out a scorecard and only then will we know what is missing in your strategy.
(Hire a consultant just for this for $1000 to $6,000)
You have a captivating story. But if this is not communicated in a compelling structure that your audience will remember, they will not understand what you are offering. You may be getting views from your social media posts, opens from your emails, or clicks on your ads, but they will not convert. We use the StoryBrand structure to write your Value Proposition, One-Liner, and Tagline. These are the same lines you must use in your communications over and over.
(Hire a freelance copywriter for this for $170 to $2500.)
Your logo needs to be memorable. At the same time, it needs to be usable. If your logo is hard to design around, it may need to be revised. Once the base logo is nailed, we'll prepare the various versions of it so you have the correct file type, size, and colour combination for the design you are working on. You shouldn't be editing logos each time you work on a material. It's a waste of time.
(Hire a freelance designer for this for $200 to $3,000.)
There is a ton of thinking that goes into identifying your dream customer. We will identify your dream customer's demographics, psychographics, behaviours, and challenges. We will also provide you with real people examples so you and everyone working on your brand will know exactly who you are serving. You have to be laser sharp about this. You can't be serving everyone, otherwise, you will serve no one.
(Hire a freelance writer for this for $90 to $200.)
Your colour scheme, typography, photography and graphic design style, and website design inspiration should capture the attention of your dream customer. It shouldn't be about what we, founders, find attractive (unless we are the target audience of our brand). Your visual style guide is both art and science. We'll study the psychology of colours and typography that matches your dream customer.
(Hire a freelance designer for $1,300 to $4,000.)
Branding is much about the language as it is about the visual. Your choice of words in all your communications needs to activate the feelings of your dream customer. Wrong choice of words can offend the very customers you are trying to reach.
(A freelance writer writing your brand story can throw this in for $100 to $400.)
We will provide search engine-optimised keywords through an effective keyword planning technique. Having this list eliminates a huge chunk of SEO work for you. Branding plays a critical part in optimising your brand for search.
(Hire a freelancer for this for $300 to $900.)
Our secret to making visuals not look like they are stock photos? Three things:
1. We have subscriptions to multiple stock photo platforms.
2. My team is skilled at identifying photos that match the brand's visual style.
3. We have a unique strategy to search for stock photos with low usage.
This process takes so much time. We'll take care of it since you have things only you can do.
(Unsplash+ subscription is $48/year, not bad. But it takes at least four minutes to find one photo that's not overused and aligns with a brand. That's about three hours of your life if you've got the skills.)
We'll set you up for your marketing campaigns and create these templates for your brand. This packet will ease the burden of designing static posts that are still very effective on social when done right.
(Hire a freelance designer for this at $2,700.)
Separate from your calls with your Key Consultant, you'll have up to two hours on a call with me where you can talk and ask about your other marketing, operations, and human resources goals and challenges. I usually charge $480 for a call like this. I've been privileged to have worked in corporate and business in the last 18 years. Here's more about my professional experience.
This is a thorough assessment of the strength of your brand's positioning in the marketplace. We "listen" to your existing customers and their perception of your brand and your internal team. We fill out a scorecard and only then will we know what is missing in your strategy.
(Hire a consultant just for this for $1000 to $6,000)
You have a captivating story. But if this is not communicated in a compelling structure that your audience will remember, they will not understand what you are offering. You may be getting views from your social media posts, opens from your emails, or click on your ads, but they will not convert. We use the StoryBrand structure to write your Value Proposition, One-Liner, and Tagline. These are the same lines you must use in your communications over and over.
(Hire a freelance copywriter for this for $170 to $2500.)
Your logo needs to be memorable. At the same time, it needs to be usable. If your logo is hard to design around, it may need to be revised. Once the base logo is nailed, we'll prepare the various versions of it so you have the correct file type, size, and colour combination for the design you are working on. You shouldn't be editing logos each time you work on material. It's a waste of time.
(Hire a freelance designer for this for $200 to $3,000.)
There is a ton of thinking that goes into identifying your dream customer. We will identify your dream customer's demographics, psychographics, behaviours, and challenges. We will also provide you with real people examples so you and everyone working on your brand will know exactly who you are serving. You have to be laser sharp about this. You can't be serving everyone, otherwise, you will serve no one.
(Hire a freelance writer for this for $90 to $200.)
Your colour scheme, typography, photography and graphic design style, and website design inspiration should capture the attention of your dream customer. It shouldn't be about what we, founders, find attractive (unless we are the target audience of our brand). Your visual style guide is both art and science. We'll study the psychology of colours and typography that matches your dream customer.
(Hire a freelance designer for $1,300 to $4,000.)
Branding is much about the language as it is about the visual. Your choice of words in all your communications needs to activate the feelings of your dream customer. A wrong choice of words can offend the very customers you are trying to reach.
(A freelance writer writing your brand story can throw this in for $100 to $400.)
We will provide search engine-optimised keywords through an effective keyword planning technique. Having this list eliminates a huge chunk of SEO work for you. Branding plays a critical part in optimising your brand for search.
(Hire a freelancer for this for $300 to $900.)
Our secret to making visuals not look like they are stock photos? Three things:
1. We have subscriptions to multiple stock photo platforms.
2. My team is skilled at identifying photos that match the brand's visual style.
3. We have a unique strategy to search for stock photos with low usage.
This process takes so much time. We'll take care of it since you have things only you can do.
(Unsplash+ subscription is $48/year, not bad. But it takes at least four minutes to find one photo that's not overused and aligns with a brand. That's about three hours of your life if you've got the skills.)
We'll set you up for your marketing campaigns and create these templates for your brand. This packet will ease the burden of designing static posts that are still very effective on social when done right.
(Hire a freelance designer for this at $2,700.)
On top of the two-hour Brand Strategy Consulting Call you've already booked, I'll get on another 60-minute call to help guide your marketing, operations, and human resources goals and challenges. I've been privileged to have worked in corporate and business in the last 18 years. Here's more about my consulting expertise.
We charge USD2,860 for our magnetic Brand Strategy Suite. Full payment is required before we embark on the work. Please read our sample SLA for the refund policy.
How much do you value much-needed attraction of customers? How about minimising the cost of friction in campaign development? As a serial entrepreneur, I coach my community about the "Premium Investment Mentality." You pay peanuts, and you get monkeys. I scrimped on strategy support in my first four years in business. I felt horrible when I learned just how much my opportunity costs were! My fellow business owners in the same field were earning 5x! (Email me for studies. I still do price checks when looking for services I need to outsource, but that's just half the work. The quality and experience I want from the service I invest in can not be measured outright by dollar value. But since I have to be prudent about my spending, like we all should, I put a price tag on the quality and experience I want to have and add that to the overall amount I am willing to pay.
Shopping around for a service provider you can work with for your Brand Strategy? To save you time on research, click here for some good ones we've found online. Yes, I don't shy away from recommending our competitors. Looking for a service provider to work with is all about matching our budget and, more importantly, the values and experience we want.
Branding has to sell, and it has to sell to the right people. While we create beautiful visuals, we prioritise designing for attraction of dream customers leading to conversion over beauty. Moreover, beauty is subjective. The same is true for brand visuals. A brand's website may look very pretty, but if its design doesn't speak to the dream customers, those people won't buy.
Take, for example, Jeremy McGilvre's branding. I personally don't like his colours and the fonts. Many brand designers would find this visual scheme riveting. But guess what, Jeremy's team has done a brilliant job in creating a brand strategy that WORKS for his target audience. He has built an empire online worth millions. That is the goal of our brand strategy.
The next logical move from this Brand Strategy Suite is to work on your Value Ladder. A Value Ladder is your ultimate business plan that is a key piece of your Funnel Strategy that converts those people you attract. You can only convert (make sales) if you are attracting the right traffic. Your branding is part of your workforce that calls out to your dream customers to come into the gate.
If you purchase the Brand Strategy Suite online on this page (preferred), here's what will happen next:
We work specifically with mission-minded entrepreneurs who want to create their greatest impact. We don't work with exploitative businesses. We work with not just ethical but impact-creating companies. How do we know this? We ask a few questions during the Intro to Brand Strategy Suite call. If, during our call, either of us thinks and feels it's not the partnership that supports each other's values, we will refund your payment made online. An example of a prospect we decided we won't continue working with was someone who purchased followers for Instagram. Such is against our values. Our brand strategists have an extensive experience in various industries including industrial and F&B B2B, F&B retail, brick & mortar brands, e-commerce, health and wellness, nonprofits, and sustainability firms.
I love this question because I want business owners to realise they should delegate as much as possible to grow their business, thrive in their relationships, and create their greatest impact. Yes, we are a full-suite marketing & admin service provider. We also support our clients with personal administration. Need to plan your kids' party? We're good at it! I strongly believe that the extent of an entrepreneur's achievements is intrinsically connected to the success of their personal life. So, I've found and trained team members who can serve our clients both at work and in life.
Depending on the number of hours you estimate you'll need for the extra work, we will send you an online payment link to purchase those hours (5 hours, 10 hours, 40 hours, 100 hours).