Scope of Brand Strategy Consulting Call
Please read this Scope of Service carefully before purchasing the service from joannablanding.com. Please refer to our Refund Policy also before any purchase.
This scope and terms and conditions cover the Brand Strategy Consulting Call that can be purchased from joannablanding.com and nowhere else.
Joanna Blanding or any qualified consultant from our team will represent THE ASIAN BLANDINGS COLLECTIVE PTE LTD during the call with the client.
After you purchase the Two-hour Brand Strategy Consulting Call from joannablanding.com:
1. Within an hour, you will receive an email from hello@joannablanding.com containing the following:
- An acknowledgement of your purchase.
- Joanna Blanding's bookable calendar where you can book the two-hour continuous call. Book a date that gives you enough time to do your pre-work in preparation for the call. Also, please note that we are headquartered in the sunny island of Singapore (GMT+8). My team and I take calls between 9am and 6pm, Mondays to Fridays. Please check first if this schedule works for you. Otherwise, we can arrange an email consultation at a different rate instead. Email hello@joannablanding.com if interested.
- Pre-work questions. You won't have to email back your answers to the questions. This pre-work helps you prepare for Joanna's question during the call. Your preparation will make the call productive.
- A non-disclosure statement from us committing to the protection of the information to be shared with Joanna or her team during the call.
This is an automated email. Please check your spam/junk or promotions folder for this email. If you had previously blocked emails from hello@joannablanding.com, you would not receive any emails from this. If you suspect this, kindly email info@thecollective.asia so we can resend the email. If you had not blocked our email address, and you can't find the email in any of your email folders, you could have accidentally mistyped your email address. Please email us at hello@joannablanding.com to let us know of your purchase.
2. A day before our scheduled call, you will receive an email reminder of the time and a Zoom link. If you have to reschedule the call, please do so at least 4 hours before the scheduled time. This allows Joanna and her team to make changes to their schedule. If you cannot get on the call without prior advise, Joanna or the team will wait for only up to 10 minutes. You will still be able to reschedule the call one last time. As per our Refund Policy here, we cannot accommodate a third booking, and your payment won't be refunded.
A typical call looks like this:
- Joanna or the team confirms with the client if they've read the Refund Policy and Scope of Brand Strategy Consulting Call. We won't discuss these details so as not to take time away from the strategy discussion. (~5 minutes)
- Client shares about her business: the problem it is solving, current customer, dream customer (if it is currently not the customer the business is attracting), business model, team size and structure, and revenue targets. (~10 minutes)
- Joanna presents her proprietary Path to Profits framework, which includes the "Life-Transforming Value Ladder" (business model framework), "Magnetic Brand Strategy" (branding framework), "Growth Funnel Strategy" (marketing & sales framework), and "Legacy Operations Strategy" (operations & human resource framework). This presentation will help you develop a Brand Strategy that works perfectly with everything you do in your business. (~20 minutes)
- Joanna presents the essential elements of a "Magnetic Brand Strategy and how the client can create them on their own." (~15 minutes)
- Joanna identifies what could be working or not with any existing brand strategy or business model. (~20 minutes)
- Joanna facilitates the identification of these elements of the client's Brand Strategy: Value Proposition, Dream Customer, Visual identity, Brand Tone & Voice. (~30 minutes)
- The client asks about any business questions. Joanna shares from her 12 years of corporate experience in product marketing, business development, and sales enablement; eight years of business ownership experience and consulting for over 50 small to medium-sized businesses and multinational companies; and from all the learnings she has put together in her business framework for impact and profits called "Path to Profits." (~20 minutes)
Frequently Asked Questions:
1. What if Joanna experiences technical difficulties during the call? Will I get an extension of time?
We strive to provide you with the highest quality of experience. If we cause any delays during the call, we will appropriate an extension right after the scheduled time or at another convenient time for both of us. We will arrange this by email.
2. I had technical difficulties during the call. Will I get an extension of time?
I or my team will ensure that we are set up for a smooth and productive call. We expect the same preparation from our clients. While we provide an appropriate time extension in the event that we caused any delays, we won't be able to provide such if delays were on the client's side.
3. Can I share my screen during the call to show you stuff about my business?
Surely!
4. How do I ensure that my ideas and insights about my business are protected and not used maliciously?
We will send you a non-disclosure agreement together with our very first email to you. We will not use any of your confidential information, business insights and ideas maliciously.
Thanks for going through all this. YOu are ready to go!
